If a user comes across an Alby enabled website or social media account, they could instantly share the link with other alby users using a "share with alby" prompt.
When the user clicks the prompt, the wallet then grabs the URL with a pre-filled text like:
"Hey I found this and thought you might find it interesting"
With the link
The user would then pay 1 satsohis to send the link to another user with the memo info
Shares sent and received
The wallet could also make accommodations for shares so users can see shares they've done who shares they've received.
The wallet could also have a notification, you received a share today prompting them to open and explore the wallet creating more engagement in the app
The wallet could also have saved LN email addresses in an address book or autofil when they type in the name, making it easier (simliar to how ZBD wallet uses gamer tags)